Case study Rosenfeld and the Chocolate Factory Essay

Case study Rosenfeld and the Chocolate Factory - Essay Example The deal was realized immediately after Lord Mandelson had a meeting with the chief executive of Kraft, Irene Rosenfeld, to discuss job losses in the UK. The job loss discussion resulted due to the protest by Cadbury staffs, outside Parliament. Cadbury employment values favored job security. The company had permanent and pensionable employment terms for their employees. Cadbury had a pension scheme that adequately remunerated employee on reaching retirement period or during voluntary retirement. The company invested a lot of resources towards a long term employment relationship with the employees. The human resource investment areas includes; succession planning, training, staff development, and staff motivation programs. Cadbury had adequate training programs to improve the competency of the employees, so as to effectively achieve both short term and long term goals. Training was provided in various areas of company operations. Marketing training entailed giving the marketing staffs adequate skills to determine the needs of customers. The production team was trained on innovation of more superior and efficient production processes. The management of the company favored employee motivation. This is through adopting process es that ensure competitive staff remuneration, and enhance employee retention. The management of Cadbury valued succession planning, so as to ensure competent replacement of management staffs. This ensured effective future management of the company (Sennette 2006). Kraft on the contrary does not take employment security, and employee motivation, seriously. During the takeover negotiations, Kraft illustrated the desire to declare redundant 200 jobs. In 2010, the company implemented the redundancy plans, immediately after the controversial bailout of Cadbury. The redundancy plans by Kraft shows that the management of the company does not favor employment security of the staffs. The concession

How to get benifit & cost saving for marketing planning Essay

How to get benifit & cost saving for marketing planning - Essay Example This can be great cost saver with benefits of achieving better business profits. The marketing plan should be organized in such a manner that it specifically demonstrates the benefit of cost saving to the customer or the distributor. This again requires innovation to find the cost benefit that can be available to a large segment of consumers. Once the benefits are recognized, the target market has to be identified This will create a situation by which the consumers of that particular target group are benefited and the volume and profits thus generated, for the business, due to non-occurrence of further marketing expenses. Therefore, it is important to locate the right kind of target group that needs such benefits. Market research in this direction always helps. Once the target is identified, it is necessary to address in the marketing plan, a message that clearly and aggressively tackles the requirements of such customers, while highlighting the benefits and savings offered. This in marketing jargon can be called as target marketing or segmentation of prospects. The media of message and the message itself in a marketing plan is important, as it may not be same for different target groups. While email marketing may result in cost savings to the business, with increase in sales figure as well; it may not be the preferred way to market a product that requires physical demonstration. Marketing through other channels may be the requirement, in such cases. Every step in a marketing plan involves market research. Even after the identification of a targeted consumer group, the exact method to be adopted to address your marketing plan to that particular group needs further research. If we are using new technologies to address our target, then there is a need to find their adaptability with our targeted audience. We cannot afford to address our marketing plan to a group that is