Describing how the civilizations were similar and how they differed Essay

Describing how the civilizations were similar and how they differed - Essay Example The civilizations extended and some areas developed dependently and together while the Chinese civilization developed independently (Schirokauer et.al 24). Although there was some influence on the West’s cultures. In most cases, the Chines development occurred in the sections known as the dynasties. The dynasties were divided into three categories namely, early dynasty, imperial dynasties and end of ancient china. The Qin dynasty was established as a type of China civilization dynasties by Shi Huangti. The Qin dynasty can be also referred to as the China era. Shi conducted the wall destruction and established the Great Wall of China (Schirokauer et.al 48). He also made travelling easy by building roads to improve the infrastructure of China. He fairly ruled the people and distributed lands. He also expanded his empire and its boundaries (Schirokauer et.al 48). All this and among others are the development of civilization in the empire of Qin dynasty. The empire of Persian developed civilization in terms of classical civilization. The classical development of civilization in the Persian Empire. Succeed due to the cooperation of leaders in the empire. Several areas of economic activities were taxed 20 percent. Such activities are like religious institution, manufacturing and agriculture among others. The activities were the cause civilization development. Finally, civilization in the Empire of Macedon. The civilization development started in the year 1913. In this empire, the Greek community was powered and the stabilization of the area. Unlike other empires, Macedon has developed its civilization through development of the area. The mentioned empires above having their differences and similarities. In most cases, development in all the empires influenced the economic development of the area. On the other hand, each empire had a different style of developing

Syllabus critique Assignment Example | Topics and Well Written Essays - 1500 words

Syllabus critique - Assignment Example A syllabus is a contract, which is written between a teacher and students. A good syllabus meet specific objectives, it has important components and answers critical questions. Nonetheless, few syllabi fulfill all these functions well. A focused and brief syllabus is the best. It should communicate the nature of the course to the students clearly and understandable manner. When the students understand the procedures and purpose of the course, they are more likely to enjoy the learning process. It is very important that all teachers follow the policies and needs set in their syllabi. They should not forget the whole parts of the contract. As the students are required to abide by the procedures and rules spelled out in the syllabus, the teacher is also agreeing to follow the same. A detailed syllabus will make the expectation clear to all parties. A teacher should organize to discuss the syllabus fully during the first class meeting. This requires fast distribution the syllabi to all t he students. Teachers should meet the deadlines of teaching. they should provide the requirements of the syllabus promptly if they require their students to be prompt. Strategies When planning the syllabus, one should consider the following strategies: basic identifying information, information about t6he instructor, texts and other materials, course description, objectives, description and requirements, course calendar, grading procedures and scaling Basic Identifying Information The basic information to identify includes the institution, course title, year, the semester, and time of class and location of class meetings. It should also include benefits earned for completing the course successfully. The title and the name of the instructor should also be included. The office telephone number, location, working hours, and mailing address are important if students can communicate with the teacher. Textbooks and Other Materials The syllabus should specify the authors, titles, editions, and sometimes publishers of the texts. It is important to specify the location for acquiring these materials. The location of library, bookstore, computer laboratory, and personal offices should be clear. It is essential to know the requirements and conditions for obtaining these materials. Course Description The course description is given directly by the institution. It must include a short and clear description of the knowledge, skills, major topics to be covered and any special opportunities and prerequisites obtained. Course Objectives The course objectives are very important because it should emphasize on the evaluation of learners outcome. The syllabus should clearly state the objective of the course. Objectives can be affective, behavioral, or cognitive. A well-set instructional objective provides a layout for instructional approach communicates instructional intent and gives guidelines for evaluating students. Course Requirements This explains exactly what learners are exp ected to do in the course. It includes a brief description of the assessments administered, and the paper written. Course Calendar It contains the dates of specific lesson topics, exams, reading assignments, and deadlines for projects and other papers. Any change s to the syllabus calendar should be provided to learners in writing. Grading Procedures and Scales The syllabus should provide clear criteria and procedures for assessing students’ performance and grade assignment. Regulations regarding extra credit, deadlines, and penalties for late work should be stipulated. It should include academic policy with explanations of these concepts in its literature. A good syllabus enables teachers to share their pedagogical ideas with their students. It tells the students how their teachers view the learning process, whether passive or active. How they emphasize skill building, knowledge enhancement or the combination of both. The syllabus shows how the course is organized from simpl e to complex. It should have

Mahashian di hatti limited | Analysis

Mahashian di hatti limited | Analysis INTRODUCTION Mahashian Di Hatti Limited is an INDIAN manufacturer, distributor and exporter of ground spices and spice mixtures under the brand name MDH. It specializes in several unique traditional blends of spices suitable for different recipes (Chana Masala for chickpeas, for example). The company was founded in 1919 by Mahashay Chuni Lal as a small shop in Sialkot. It has since grown in popularity all over India, and exports its products to several countries. It is associated with Mahashay Chuni Lal Charitable Trust HISTORY Mahashay Chuni Lal started the enterprise in Sialkot (now in Pakistan) on April 13, 1919. In a few years, the spices became very famous and they came to be known as Deggi Mirch Wale (the Pot Chilli People), after the name of one of their famous spice mixtures. After the partition of India, Mahashay Dharam Pal, the son of the founder, shifted to Delhi and opened up his shop at Ajmal Khan Road, Karol Bagh under the banner Mahashian Di Hatti of Sialkot (Deggi Mirch wale). The name Mahashian Di Hatti means the Shop of the Magnanimous in Punjabi GROWTH The company initially relied on hand-ground spices, but has since shifted to automated machines, with a capacity of producing 30 tonnes of packaged spices in a day. There are large fully automatic manufacturing plants at Delhi, Gurgaon (Haryana), Nagpur (Rajasthan), Ghaziabad (Uttar Pradesh) and Amritsar (Punjab). It has now a network of over 1000 wholesalers and over 4 lakh retail dealers in India. It was ranked 490th among the unlisted Indian companies in 2000-01. MDH pioneered the marketing of powdered spice mixtures in handy attractive packages. It has been co-opted as member of several committees of the Bureau of Indian Standards. In the last few years, the Exports Division of the company has started exporting the spices to several countries including UK, other European countries, Canada, United States, Japan and Switzerland FAMOUS PRODUCTS The MDH brand name is very well known throughout India. The products sold under the brand name include single spices (such as chili, coriander and turmeric) as well as blended spice mixtures. There are over 45 products available in over 100 different packages. The more famous ones are Chana Masala (for chickpeas), Sambar Masala (for Sambar), Kitchen King (for vegetables), Chunky Chaat Masala (for chaat), Garam Masala (hot spice, multi-purpose) and Chicken Masala. In addition to spices, it also manufactures incense sticks, Ayurvedic tooth powder and havan samagri, a mixture for Hindu ritual sacrifices. PRODUCTS We offer a wide and comprehensive range of products, which include: Wheat Flour SPECIES INCENSE STICKS AYURVEDIC INFRASTRUCTURE We are empowered with a state-of-the-art infrastructure, requisite technology, efficient transport facilities and superb working environment. We possess a spacious warehouse which can store large quantities of products. We are backed by a well-qualified and technical team of astute technocrats, business oriented professionals and diligent workers, who are highly experienced and have a thorough knowledge in the relevant field. The team is capable of sourcing large volumes of products to satisfy the customer demands and specifications. We possess one of Asias largest Wheat Flour Manufacturing Plant which is installed in our in-house production unit. We have the capacity to produce 3000 mt. Wheat Flour as per the European Standards on daily basis. Our wide network of distributors and suppliers are scattered all over the globe ensuring the customers of safe, smooth and punctual delivery of products. BUSINESS MISSION We will strive as a corporation,to gain trust from customers and continue to grow in strength. Make an effort on a daily basis to keep every customer satisfied,by offering every area of business, competitive products and services of superior quality thereby contributing to society. Having mutually satisfying interactions with customers through products Not being content with the present reality, continually striving for betterment and improvement, and accepting the challenge t Creating an environment in which each individual can apply their greatest strengths, an environment in which results will be evaluated correctly, and in these contexts, using our collective strengths to the fullest. Continuing to act in righteous ways, as good members of society MARKETING OBJECTIVE Strengthening brand name competitiveness With consumer requirements of tasty, safe and convenient as a basis, detailed analytical assessment of changing consumer demand is becoming vitally important in the food industry. Hereafter, in addition to guaranteeing quality and taste, MDH will analyze market data even to the extent of product quantity and shape, in hopes of predicting forthcoming trends and reflect these in the development of new products SITUATION ANALYSIS Growing interest in healthy eating and convenience has set the pace for this growth. Consumers have been boosting their consumption of whole grains. At the same time, they are buying more highly processed convenience foods like sandwiches, pizzas, and tortillas which often contain large amounts of flour. This situation reflects a turnaround in flours fortunes. . . Types of Flour Wheat flour is the primary grain product consumed in the United States. Thats apparent in the wide variety of food products prepared from flour: packaged flour for home baking, bakery mixes, breads, cakes, cookies, crackers, and pastas. Flour is also used in breakfast cereals, gravies, and soups. Overall, products classified in the bread and cake industry Roller flour mills, producing wheat products like atta, maida and suji are struggling for survival, since wheat has vanished from the markets in india such as uttar Pradesh. Many mills have closed down while others were running at less then 50 per cent of their total capacity utilisation. The total annual installed capacity of Uttar Pradesh was 40 lakh million tonne at one time. COMPETITOR ARE; Shakti bhog 10-15% market share Annapurna 40% market share Pillsbury approx 5-10% These are the competitors of MDH aata as we see Annapurna has the leading market share as number one brand so for to compete with we use latest technology so that amount of vitamins,minerals maintains a high rate. TECHNOLOGY The machines used by us is of latest technology which made good quality aata which is free from moisture,humidity contains an appropriate amount of vitamins, proteins starch carbohydrates which is useful for customer. For to satisfy the customer needs we take care so that cost reduces profit increases with quality of product. SWOT ANALYSIS The strengths, weaknesses opportunities and threats (SWOT) analysis provides a snapshot of MDH AATAinternal strengths weaknesses and external opportunities and threats. STRENGTHS 1MDH is Indias largest industry producing spices having a prestigious image in the mind of consumers. RD expenditure is very high in all other existing segments as well as for its MDH aata. Shri Dharmpal ji the Founder of MDH is extremely knowledgeable, personally and financially dedicated to making the business a success. ‘ Just In Time Production Active and committed advisory council. Well developed distribution network. WEAKNESSES Though it has considerable anecdotal information the company is lacking of marketing research. Internal dispute among its subsidiary companies OPPORTUNITIES To capture the market share as using the latest technology.. MDH which is new for Indian Flour industry Government policies like the automatic approval for FDI up to 100% Introduction of new products Online activities, online buying 6 .Easy availability of credit, lower interest rate and higher consumer confidence and gradual recovery witnessed in business cycle. THREATS The major threat comes from rich and big competitors who dominate the Indian market. From companies like Annapurna having market share more than 40% TARGET MARKET STRATEGY As MDH producing its new product that is aata so it has to target the market where he lacks .generally branded aata is purchased in urban region not in rural area.So it our target to capture the market rural as well as urban so that we cater the needs and provide satisfication to customer along with getting market share. And to provide the goods and services in the region where lacks so that market size increases. VALUE CONSIOUS Those that are looking for the ideal combination of high fuel economy and low maintenance cost in long run at an affordable price. All three groups are likely to be exposed to the same degree of outdoor and ambient advertising. It is difficult to estimate the exact size of each group, but most buyers will be a mix of all three and not only one reason will motivate a purchase. The overall size of these groups is probably fairly small and will explain why products are not more common yet. CAMPAIGN OBJECTIVES Objectives are important to clarify and set an objective set of targets that ought to be achieved by the planned actions. Objectives exist on three levels; Corporate, marketing and communication. Corporate objective can be summarized as shareholder wealth maximization and is ultimately achieved through higher profits and increased sales. Marketing objectives are the successful introduction of a Marketing communication activities are a vital part in achieving the above two and have to be Coordinated with all other company activities (production, sales, purchasing). Strengthening the relationship with the MDH brand. Increase the consideration of MDH when planning to purchase flour. The target market should be reached as fully as possible Customer and Consumers have to be made aware of a new product and its brand name. PUBLIC RELATIONS â€Å"The development and maintenance of good relationships with different public groups†. Public relations are useful because they enjoy a high credibility at a low cost, but the exact message cannot be controlled. This communication form will be of major importance for the MDH campaign as many buyers draw their information from the media. Personal selling is very important because a car is a high involvement product and affords more Conviction for purchase which is given by PS. personal selling will be carried out by the local dealers who in advance should have been trained to be familiar with the MDH Atta (dealership launch material, conferences) and its advantages and how to overcome objections. CREATIVE STRATEGY The MDH Atta offers features that no other product offers. These unique selling points should be emphasized in the promotions and any barriers to purchase are weakened at the same time (unique selling Proposition strategy). To appeal to the target market promotions should promote the car and its users to be innovative imaginative, bold, intelligent, revolutionary and pioneering. It would make sense to create different executions to target one of the three mindsets identified in the target market and emphasizing their reasons to buy and refute their individual barriers to buy. MARKETING MIX PRODUCT As product is sum total of tangible and intangible attributes including productdesign, style,size, quality, colour,brand name ,labeling etc. So we produce the product in such a way which has all the qualities so that customer takes the proper benefit. Here in case of aata we produce it in such a way so that it carry all the features of good product.. PLACE/DISTRIBUTION Place is the distribution mix. It is concerned with the smooth flow of goodsandservices from the producer to consumer by creating time, place and possession utility. It signifies two things namely physical distribution and the channels of distribution.It also includes transportation, warehousing, inventory control,wholeselling etc. So we create the utility in such a way so that there is proper distribution of goods.. PRICE Price is the value of a product expressed in terms of money.It is a matter of vital importance to the buyer or seller.Exchange of goods and services takes place when buyer is willing to purchase at the proper price. As in case of this aata we set the price in such a way so that it will low then the competitor price and it is of better quality. We set the price in such a way so that their will be proper profit margin, considering the terms of credit and other policies. PROMOTION SALES PROMOTION Monetary incentives to buy, is most effective to trigger a decision or purchase. SP is useful at the beginning of the product life cycle to increase acceptance or provoke a trial. MDH is selling the aata beneath its production cost. However an additional third party sales promotion mechanism has been put into place: Power shift, a government backed agency, To get the biggest benefit out of this MDH should advertise this fact. Otherwise SP should be used spontaneously once a slowdown in sales can be detected (PLC). ADVERTISING a paid form of non-personal mass communication from an identified sponsor, should be the major communication mix ingredient for this campaign. Advertising is controllable, but expensive esp. TV. Advertising can be used to increase awareness, create interest and inform about MDH AATA USPs. Customers or consumer are reached by placing adverts in their target media. Direct mail in the form of newsletters can useful for this campaign to create awareness (pre launch) and inform or offer of opportunity to book a test drive. MDH has already a database in place but can also buy further data. Direct mail is also important when targeting the corporate buyers and provides them with detailed information about the MDH. PACKAGING Packaging is supposed to be the fifth P in marketing. After product, price, place and promotion, packaging is the element which holds the maximum importance in the marketing of a product. As majority of the purchase decisions are made in store, we ensure that our products are attractively packed so as to capture the attention of the buyers. Our products are packaged in different quantities depending upon the different segment and market. MARKETING RESEARCH Good marketer wants insight to help them interpret past performance as well as plan future activities. They need timely, accurate and actionable information about consumers competition and their brands .they also need to make the best possible tactical decisions in the long run. Discovering a consumer insight and understanding its marketing implication can often lead to a successful product launch or spur the growth of the brand. MDHis doing extensive marketing research to understand consumers preferences and also the competitors strategies. It has a separate RD department which conducts online as well as offline surveys to know what consumers think about its offerings and what are their feedbacks The financial objective is to be financially solvent within the first two years of operation. The various expenditure on various operational activities are as follow- Online advertising; button and banner advertising on automotive websites and on online sites of target media Rs 1, 000, 000 Direct Mail news Letter Rs 500000 TV short Rs 3,00000 Print Rs 3, 00000 Outdoor RS 1, 00000 Sponsorship of MDH target group relevant events, celebrity Endorsement Sales Promotion, to be Confirmed Rs 20000000 Other: Promotions Sales Promotion Personal Dealer activity absorbed in Overheads Testing end of campaign Evaluation Rs 20000000 First year total: Rs 4,00000000.Second year total: Rs 3,00000000 .Third year total; Rs 2,000,00000 Considering the small target group of the MDH and the small projected sales figures a budget of Rs 9million over three years seems appropriate, however I would recommend reallocating the budget. That way the launch period communications can be intensified. Three years are also likely to correspond to the Product of this since car manufacturer have increased their output to keep demand high. ORGANSATIONAL STRUCTURE AND PLAN As well established company Reliance currently has many members on its staffs. However its automobile section is new. As this section matures into a stable and profitable organization the need for employees will grow. The first forseeable employee need is in the area of sales. The plan is to hire salespersons in early 2009 to allow Mr. Dharmpal ji to continue his consulting on a regular basis ,while at the same time ensuring a steady supply of for continued development efforts. To obtain the financial flexibility needed to manage its cash flow successfully the company has made contractors a significant component of its workforce SALES OBJECTIVE Sales of Rs 350,000,0 by the end of 2009,sales of Rs 1 million by the year 2011 and by the year 2013 sales of Rs 3 billion SUMMARY The recommended marketing and communications strategy that makes use of advertising, PR, new media and direct mail. Personal selling will be provided by the existing network of local dealers. Advertising will use TV, Print and outdoor media to initiate purchases. The Internet will play an important role for both advertising and direct mail, using a modern medium to underline the advanced character of this aata. However that this plan so far is only a model/ plan, and not definitive, it can and is likely to change esp. if pre or post-testing give negative results. Before realizing the proposed action a long planning period with frequent meetings of all parties is necessary to ensure the integrity and unanimous messages of the campaign. REFRENCES Financial Times 1999 2001. Various issues. Key Note. 2002. The Green Ethical Consumer. Market Assessment. Varey, Richard. 2002. Marketing Communication. London: Routledge. 4. Pickton, David and Broderick, Amanda. 2001. Integrated Marketing Communications. Harlow:Prentice Hall 5. Fitzgerald, Maureen and Arnott, David. 2000. Marketing Communications Classics. London: Business Press, Thomson Learning Westwood, John. 1990. The Marketing Plan. London: Kogan Page Limited.

Comets :: Essays Papers

Comets What is Cometography? Cometography is a four-volume project I have been working on since the mid-1970s. Jump-started by comet Kohoutek of 1973-1974, I began researching comets and immediately found myself becoming more and more intrigued by them. It was fascinating to read about comets that unexpectedly split, brightened, or faded. There were also interesting stories concerning the discovery circumstances of some comets, as well as tales about how comets affected cultures. As I continued reading I found that, back in 1967, the International Astronomical Union suggested that an up-to-date descriptive catalog of comets or "cometography" was needed. A committee was formed, but in 1970 it reported, according to the words of Brian Marsden, "that it would be very nice to have a cometography, but that the effort required to produce such a catalog was greater than the members of the committee could devote to it." Thus began my inspiration to research and write Cometography, a set of books devoted to adequately presenting the details of every comet seen in recorded history. The last complete work of this type was written by Alexander Guy Pingre. His two volumes, called Cometographie, were published in 1783 and 1784, but are now greatly out of date. Not only do they obviously lack the comets seen between 1784 and the present, but much of the original source material has been retranslated over the years, so that Pingre's work is now inaccurate in places. Since the time of Pingre, two other books have been published: Physical Characteristics of Comets, by S. K. Vsekhsvyatskii in 1958, and Comets: A Descriptive Catalog, by myself in 1984. Both of these books brought the 19th and 20th century comets to readers, but in a manner much more highly condensed than that of Pingre. They also only included those comets for which orbits had been computed. The vast portion of Pingre's work included comets for which orbits could not be determined, some of which have since been identified as previous, though poorly observed, appearances of Halley's comet, periodic c omet Swift-Tuttle, and periodic comet d'Arrest. Cometography brings back the lesser observed comets, with the intention of providing all necessary details that might help future astronomers establish new comet identity links. To aid in the accuracy of Cometography I have tried to avoid Pingre's books and the book of Vsekhsvyatskii. Comets :: Essays Papers Comets What is Cometography? Cometography is a four-volume project I have been working on since the mid-1970s. Jump-started by comet Kohoutek of 1973-1974, I began researching comets and immediately found myself becoming more and more intrigued by them. It was fascinating to read about comets that unexpectedly split, brightened, or faded. There were also interesting stories concerning the discovery circumstances of some comets, as well as tales about how comets affected cultures. As I continued reading I found that, back in 1967, the International Astronomical Union suggested that an up-to-date descriptive catalog of comets or "cometography" was needed. A committee was formed, but in 1970 it reported, according to the words of Brian Marsden, "that it would be very nice to have a cometography, but that the effort required to produce such a catalog was greater than the members of the committee could devote to it." Thus began my inspiration to research and write Cometography, a set of books devoted to adequately presenting the details of every comet seen in recorded history. The last complete work of this type was written by Alexander Guy Pingre. His two volumes, called Cometographie, were published in 1783 and 1784, but are now greatly out of date. Not only do they obviously lack the comets seen between 1784 and the present, but much of the original source material has been retranslated over the years, so that Pingre's work is now inaccurate in places. Since the time of Pingre, two other books have been published: Physical Characteristics of Comets, by S. K. Vsekhsvyatskii in 1958, and Comets: A Descriptive Catalog, by myself in 1984. Both of these books brought the 19th and 20th century comets to readers, but in a manner much more highly condensed than that of Pingre. They also only included those comets for which orbits had been computed. The vast portion of Pingre's work included comets for which orbits could not be determined, some of which have since been identified as previous, though poorly observed, appearances of Halley's comet, periodic c omet Swift-Tuttle, and periodic comet d'Arrest. Cometography brings back the lesser observed comets, with the intention of providing all necessary details that might help future astronomers establish new comet identity links. To aid in the accuracy of Cometography I have tried to avoid Pingre's books and the book of Vsekhsvyatskii.

A Hugo Boss Essay

The print advertisement that I chose for this paper, is a Hugo Boss advertisement for the sale of its men’s perfume line particularly the men’s gift set. Hugo Boss is a company that was started in Metzingen Germany and was founded by Hugo Ferdinand Boss after whom the brand was named. Hugo Boss is known for specializing in high-end menswear apparel, and has expanded like most other brands to include shoes, accessories and fragrances. I chose this particular print advertisement because after viewing several other print advertisements, this one attracted my attention the most. I was drawn to it because it was colorful and had many images that not only caught my eye, but also seemed to be very dynamic and at the same time able to catch my attention. When you first look at the advertisement, the images seem to jump from the page; at first, it actually looks like a messy piece of artwork or a picture that someone doodled on while they were bored. But when you take a closer look at the advertisement and dissect its different components, the underlying message that it gives to its viewers is actually very interesting and quite alluring. The advertisement is composed of three main images, a young man, standing with his finger to his lips, a Hugo boss perfume bottle with images coming out from the lip of the bottle and at the bottom of the advertisement an image of a sample Hugo Boss Men’s Gift Set. Aside from the images, there are printed words, one is a stamped text of â€Å"HUGO† the perfumes brand and the other is the tagline, which says,   â€Å"it’s just a fragrance. The rest is up to you.† I think that this particular print advertisement appeals to a young market. You have only to look at the images used and the words uttered to see that this is geared towards a younger age group. This particular advertisement targets both men and women ages twenty five to thirty five years old, who are young and excited because they are either just beginning their lives or beginning to rise up in their respective endeavors. I say this because of the composition of the print advertisement. First of all, the man used for the advertisement is a man who looks like he is in his mid to late twenties. Admittedly, when advertisers portray their products they get models that will most appeal to the age group they are targeting and usually they get their models from that precise group. The appearance of the man in the advertisement evokes a feeling of casualness that makes you think of fresh graduates, young, hot and out to get the world. This assessment is based not only on the male image model but the images that can be found beside him, which is the Hugo Boss perfume bottle that seems to be overflowing with other images. The images that are coming out of the bottle make me think of the circus coming into town. I am not sure why that particular image popped into my head, but I suppose it is because as a child, the circus represented a child’s dreams in life and this particular advertisement seems to sell that very image to the public. The bottle spewing these images reminds me of the time when the circus would come into town and as the main tent would unfold you would suddenly see a swarm of animals, animal trainers and performers going about. These animals, animal trainers and performers at first seem to have no direction, but as the unfolding of the main tent continues you begin to realize that they all have a purpose and they are not just randomly moving about. This is what seems to be happening with the Boss advertisement. Upon first glance, the image seems not to make any sense but if you take the time to look at it, the images coming out of the bottle are actually images that correspond to the different aspects of a person’s life. Among the images that can be seen are buildings, people, apartments, and a vinyl record among others. These images as I earlier mentioned correspond to the different parts of a person’s life. How is this you might ask? The answer is actually very simple. If you take a look at all of the images that are placed in the advertisement, you see that the buildings could correspond to the business aspect of a person’s life, their careers or work, while the throngs of people could be interpreted as those people that they interact with every day at work, or out on the streets or even while on a gimmick or night out with friends. In addition to these images, what strengthens my belief that this advertisement was made to target a young group is the tagline that the advertisers used. It’s simple, witty and straight to the point, â€Å"it’s just a perfume. The rest is up to you.† I love that the company used this tagline because it makes you think that anything is within your reach. I feel like the advertisement is telling me that all you need is Hugo Boss, a spray of this is like putting one foot in the door and the rest to quote the advertisement â€Å"is up to you.† The purpose of the advertisers in using this particular tagline in my opinion is to give that ego boost that men and women generally need in order to keep moving forward. We all should be honest enough to admit that we do not want change if we are not sure that we are headed in the right direction. Very few people are actually willing to take uncalculated risks when it comes to their future. This advertisement makes you feel that if you use the product advertised, all the confidence that you need in order to do the things that you want to do will magically appear. It makes you feel that one whiff of this and things will go your way. Your work life will improve because your presence seems to be more pleasing, and this may give you that opportunity to make that sales pitch that you need, or get on the good side of your boss who you have been dying to corner in order to give your ideas on the latest project that you are working on. What is so great about this advertisement is that in spite of the fact that it is actually geared more towards men, the advertisers have found a way of drawing in the women as well. If you think about it, although men are obviously being targeted, not all men will purchase this scent for themselves. This advertisement and its packaging is also perfect for the woman in a man’s life. This advertisement is like candy to a baby. Although women generally know what to give their man, this particular advertisement is something that will attract women who have given the men in their lives practically everything.

Feast of the dead by Cevdet Kudret Essay

It was January when the world seemed grimmer, streets empty, people went out only for work. A boy who had been to the fountain told to the man he saw that Dursun Agha is dead. Dursun Agha is the one who calls at the street asking if someone needs water, one trip, two trips, three trips and someone would call back, one trip means two cans of water that costs three Kurush. Dursun is asturdy man with a round black beard, has 2 children and a wife named Gulnaz, she help Dursan when someone would call her to wash clothes that only happens twice or thrice a week and earn few more three kurush. The caused of Dursun’s death was he had hit his head on the stone bowl under the tap when he slipped. No one ever thought that a tough and durable man could die just like that all of a sudden. Gulnaz heard the news and didn’t know what to do with her children, she didn’t know how she can feed two mouths by washing clothes. It wasn’t enough. No one eat for 36-48 hours until someone feel the hunger inside their stomach. As a Moslem tradition, when someone died the neighbor will give food to the family who’s in grief for a day or two. The first who gave food was from a wealthy man who lived in the white house the tray of food was brought by the maid it was covered in a cloth. No one actually thought of eating that day but when they saw the food it gives them relaxation of feelings. The foods came and it lasted for three of four days. The food stopped coming but they were still hoping until suppertime and they realize that no one will give them food anymore. They cook food and they found it hard to readjust because they get used to the foods that was given by the neighbors until the day came that they have nothing to eat at all.The children and Gulnaz slept with empty stomach. The next day the young boy told to Gulnaz that it hurts inside, but she can’t do anything, they all felt dizzy and hungry. Days passed by until a horse full of bread on its side. Instead of asking for a loaf of bread, Gulnaz froze and didn’t say anything, she just let God’s blessing pass by. She went back to her room empty handed. When her son told her that she can’t stand anymore, he ask his eldest son to go to the grocery store and asked if he could asked some food to the grocery store and tell them they would pay it in a few days. But the trick didn’t work to Bodos so the child left the with empty handed.